List Brokerage
List Management
Insert Media
E-Commerce
Fundraising Services
Strategic Planning
Fundraising Brokerage
Creative & Production


International
Database Services
Careers

Determine if Differences in Response Rates
are Statistically Significant

Enter mail quantities and responses in the cells below. The message will tell you if the difference in responses rates is significant at the 0.05 level or not. A significant difference means that only five times in a hundred (or less) would we find that great a difference by chance.

The quantities can be control/test mail volumes, list tests, package tests, etc.

  CONTROL
  Quantity
  Returned
     
  TEST
  Quantity
  Returned
     

           

 

Home | Press | Privacy
Copyright ©2004 Direct Media, Inc. All rights reserved.