Larry May - Chief Executive Officer
Judy Wright - Vice President of Human Resources

Sales Executives

Lisa Moore - eCommerce Services
Sally Coughlin - Chicago Office
Karen Mayhew - Consumer List & Insert Management
Mike Mayhew - B-to-B List Management
Rosemarie Montroy - Chief Marketing Officer
Mary Ellen Quirk - Consumer Magazines
Dolores Ryan Babcock - Consumer Catalog
Mike Tuohy - Business-to-Business
Carolyn Woodruff - Consumer Merchandise

LARRY MAY
Chief Executive Officer

Larry is CEO of Direct Media Inc., and works with DMI's staff and clients on a wide range of direct marketing services.

He joined DMI in 1993, creating DMI's May Development Services. MDS provides direct mail fundraising services to non-profit organizations, specializing in health, social service and religious appeals. Last year, MDS participated in over 350,000,000 pieces of fund raising mail, making it the largest list brokerage for nonprofits in the industry.

Larry began his career as a freelance copywriter in 1978. In 1980, he joined Walter Karl, Inc. as copywriter for its Qualified Lists division. During his 13 years at WKI, he moved to Account Executive and ultimately to President of the WKI Fundraising Division.

Larry has been a very active volunteer with the Direct Marketing Association and other industry organizations, and is a frequent speaker at industry events.

He received his Bachelor of Fine Arts degree from New York University in 1977. He and his wife Debby have three children and live in Westchester County, NY.

JUDY WRIGHT
Vice President of Human Resources

Judy Wright has been at the helm of Direct Media's Human Resources Department for more than twenty years. As Vice President of Human Resources, she heads up Direct Media's recruitment efforts, employee relations and develops and implements the company's training programs.

Judy is Direct Media's eyes and ears for legal compliance. She develops and administers all employee policies, benefits, payroll and wage administration programs.

LISA MOORE
Senior Vice President
Business Development

A twenty-year industry veteran, Lisa has recently returned to Direct Media as head of new business development. In her new role, Lisa is leveraging her experience in cooperative database building and analytics, list and online marketing. In her role today, she introduces the Direct Media client base to the vast E-Commerce resources available to them via the Info Groups' sister companies. These services include: On Line Customer Acquisition and Retention, Email Delivery, Email Append and Search Engine Marketing. Prior to rejoining Direct Media, Lisa was Vice President of Business Development for I-Behavior, a cooperative database company. In her seven-years at I-Behavior, Lisa was their most valuable sales and marketing asset. She is largely responsible for growing the cooperative from zero to over 1,200 active participants. During Lisa’s first tenure at Direct Media, Lisa was part of the sales and marketing team in Consumer List Management. In that capacity, she built bottom line revenue for catalog, publishing and continuity accounts. She was recruited into DMI’s SmartBase division, a catalog cooperative database and became an integral part of the development of the product prior to its sale to Abacus. The consummate direct marketer, Lisa shares her time and talent as a member of the Board of Directors of the Direct Marketing Club of New York and is an active member of the New England Mail Order Association, Hudson Valley DMA and the DMA Catalog and Multi-Channel Merchant Council.

SALLY COUGHLIN
Executive Vice President of Brokerage and
Branch Manager Direct Media's Chicago Office

Sally Coughlin brings over 20 years of marketing experience to her clients. Prior to opening the Chicago office in 1991, Sally was the Catalog Marketing Manager for General Mills, Inc and LeeWards Creative Crafts. There, her responsibilities included: Circulation Planning, Customer Acquisition, List and Package Insert Sales Programs and New Business Development. In addition, she developed and implemented cooperative media programs for LeeWards Creative Crafts, Eddie Bauer and Talbot (then members of the General Mills family of Companies).

Currently Sally shares her knowledge of the consumer and business to business marketplace with national accounts such as Reiman Publications, Lands' End Corporate Sales, American Master Products, Public Broadcasting Service and Harriet Carter. Sally has been very successful in establishing Direct Media as a major force in list sales, specializing in catalog, financial, high tech and publishing offers. Sally has also been successful in developing successful media campaigns and creating prospecting databases for her clients.

Sally's professional affiliations include: Direct Marketing Association and the Chicago Association of Direct Marketing. She has made several speaking appearances at local colleges and business organizations in the Midwest.

KAREN MAYHEW
Executive Vice President
Consumer List & Insert Management

Throughout her more than 18-year career at Direct Media, Karen has worked with all aspects of consumer list marketing, with an emphasis on catalog, continuity and the mass market. As a Team Leader, Karen has overseen the day-to-day sales and marketing efforts for many of the most prestigious accounts at DMI. In 1993 she became a Vice President and in 1996 Karen was voted Sales Person of the Year at Direct Media in recognition of her superior sales efforts.

Karen began her career in Direct Marketing at Direct Media, Inc. after graduation from Butler University with a degree in Marketing and Business Administration. She is an active member of the New England Mail Order Association, the Direct Marketing Club of New York, and the DMA Catalog Council.

MIKE MAYHEW
Executive Vice President, B-to-B List Management

Mike began his direct marketing career in 1986 with Direct Media, Inc. Early in his career, Mike worked in the consumer list management division on a wide array of properties including Diners Club, Omaha Steaks, and Eddie Bauer. In the late 1980's and early 1990's, Mike went on to Direct Media's database marketing group where he was responsible for the implementation and execution of campaigns for some of the leading seminar and training mailers in the U.S. In 1992, Mike returned to list management after being promoted to an Account Executive in the business-to-business division. In 1999-2000, Mike was the Director of Database Management for Lycos, Inc. where he oversaw the sales, marketing and management of their numerous email and postal list products.

Mike Mayhew currently serves as Senior Vice President Business List Management. He is responsible for overseeing the day-to-day sales and operations in the B2B list management group which includes clients in the business merchandise, publishing, technology, seminar/training, email and Internet sectors.

Over a nineteen-year span, Mike has had direct account management dealings with some of the largest marketers in the country including SkillPath Seminars, International Data Group, Financial Times/FT.com, Iomega, Staples, Crain Communications, National Seminars, TechTarget, and Symantec.

Mike is a graduate of Ithaca College where he received a Bachelor of Science in Business Administration.

ROSEMARIE MONTROY
Chief Marketing Officer

Since that time Rosemarie has worked with a number of powerful direct marketing companies. She was the first female executive at Standard Rate & Data Service; she developed business-to-business list compilations at Zeller & Letica and after a six-year stint heading the list management division of Mal Dunn Associates, Rosemarie joined Direct Media in 1987.

Describing herself as a “true marketer”, Rosemarie not only led Direct Media’s $20,000,000 consumer management group, she was a pioneer in what today have become common list marketing practices. Together with list legend, Dave Florence, Rosemarie was the first to introduce “live enhancements” to demographic/lifestyle overlays, developed the concept of multi-tier pricing, introduced modeling and list profiling and worked closely with clients to not only maximize list revenue, but to help them build their core businesses.

Today, Rosemarie leads the marketing and new business development for all of Direct Media.

MARY ELLEN QUIRK
Executive Vice President, Consumer List Brokerage
Consumer Magazines

Mary Ellen Quirk is Vice President, Consumer List Brokerage. Mary Ellen has been with Direct Media since 1996 as a key member in the Consumer List Brokerage Division. Prior to that she was president of Names in the News, brokerage division of the Lake Group.

Throughout her career, Mary Ellen’s focus has been in the consumer publishing marketplace. Her expertise covers both the mailer and service sides of the industry. Some of her accounts include National Geographic Society, Newsweek and Emmis Communications.

DOLORES RYAN BABCOCK
Executive Vice President
Consumer Catalog

Dolores Ryan Babcock joined Direct Media in 1987 and brought with her a vast knowledge of the consumer marketing industry and a unique specialty in package insert media.

Currently, Dolores shares her knowledge of the consumer marketplace with national accounts such as Lillian Vernon, Omaha Steaks, Spiegel and Seventh Avenue. Dolores has been successful in establishing Direct Media as a major force in the consumer marketplace, specializing in catalog and general merchandise markets.

Her experience prior to Direct Media includes four years at Walter Karl Company in both management and brokerage and three years at Leon Henry specializing in package inserts.

Dolores holds the title of Executive Vice President and is a member of the Direct Media Board of Directors.

MICHAEL TUOHY
Vice President, Business-to-Business Division

Mike Tuohy oversees the administration and product development of Direct Media's DataWarehouse.   The DataWarehouse is a cooperative prospecting environment that currently supports the direct mail efforts of more than 50 B-to-B mailers.

Previously, Mike held the titles of VP, Strategy for 24/7 Media, Inc.'s ECRM division and Vice President/National Sales Manager of 24/7 Mail, a division of 24/7 Media, where he oversaw business development and list acquisition, product development, list brokerage and management.

Prior to joining 24/7 Media, Tuohy served as Product Manager/E-mail Campaign Management at Acxiom / DMI, the leading provider of data products, data integration services, and mailing list services, where he managed E-mail Service Bureau sales, product development, list management and brokerage, and e-mail consulting.  In that capacity, Tuohy launched a product Acxiom Preferred Mail, Later renamed Email Campaign Management (ECM) and introduced a number of high profile clients to e-mail marketing. Mike also held the position of Senior Account Executive at Acxiom/DMI, where he was responsible for account management, coordinating group sales, and identifying sales opportunities.

Mike is a member of the Direct Marketing Association (DMA) and has spoken at DMA List Events as well as Direct Media Consumer, BtoB and Email Co-ops.  He holds a Bachelors Degree in Speech Communication from the University of Rhode Island.

Carolyn began her career in direct marketing over twenty-five years ago after graduating from Boston College with a Bachelor of Science degree in Marketing. She joined a large list management firm in New York as a production manager and within two years was promoted to an Account Executive in Sales.

In 1984, Carolyn moved into the List Brokerage world as a Senior Account Executive. She had full marketing responsibilities for all clients, including American Management Association, Encyclopedia Britannica, Harvard Business Review, Hearst Publications, International Masters Publishing, and Prentice Hall. In 1985, she was appointed Vice President of Marketing. In 1993, Carolyn joined Uni-Mail as a Senior Vice President. During her time at Uni-Mail, she was responsible for New Business Development as well as her client responsibilities.

Carolyn joined Direct Media Consumer Brokerage in 2001, as Executive Vice President. Her current client roster includes: Carol Wright, Dr. Leonard’s Healthcare Corporation, Physicians Mutual Insurance Company, and Yves Rocher Beauty Catalog. She is on the Direct Media Board of Directors and is extremely active in the Direct Marketing Association. Carolyn is a frequent contributor to industry publications and has spoken at various direct marketing functions.