We'll develop a custom "search engine marketing" strategy that drives traffic to your web site through legitimate Search Engine Optimization (SEO) and Pay Per Click Advertising (see below).In a Search Engine Optimization project, we affect the position of web pages in the results of searches often referred to as the ‘editorial', ‘organic’, or ‘natural’ results. SEO projects typically take at least 3 months, more often 6 to 12 months, and may include such steps as Keyword Research, Search Engine Review, Site Analysis and Optimization, Strategic Link Building and Conversion Rate Improvement.

Search Engine Marketing - Pay Per Click

In addition to optimizing your ‘natural’ or ‘organic’ search results, we can help you develop a cost-effective pay-per-click program. With your input, we’ll execute a keyword research program and develop an all-important keyword list and bidding strategy. We closely test, monitor, and modify your ads to increase campaign performance. We create compelling ad copy that entices people to click through to your web site, often developing ‘Split run' tests – multiple ads with different copy to see which one performs the best. Doing this we have been able to double, triple; sometimes quadruple the Click Though Rate of our clients' ads.

Email Address Append

Email append is the process of matching a customer record with an email address. It is the fastest way to effectively increase the email address coverage on your existing customer database. Are you a traditional postal mailer looking to jump-start email communication efforts to your housefile? Have you already established email as an effective means of communication with your customer file but seek greater email coverage? DMI’s Email Append Select produces superior matching results compared to traditional one-provider appends. Our appending service enables firms to receive the greatest number of matches while remaining 100% CAN-SPAM compliant. (more)

Online Sales, Targeted Lead Generation and Email Housefile Development

Looking to increase traffic and activity on your site? Want to build your email file cost effectively? Looking to acquire new online buyers, subscribers or donors? By coordinating all aspects banner advertising, co-registration arrangements and vendor management, we’ll help you implement your lead generation strategy. You’ll also be able to take advantage of Direct Media’s collective buying power, insuring you of the lowest possible acquisition cost and a high return on investment.

Email List Brokerage

Direct Media was one of the first companies to offer email marketing as a solution to our client’s marketing needs. We know the importance of utilizing this medium properly in order to get your message out to the right audience while maximizing your R.O.I. By nature, email marketing is a quick, inexpensive and immediately measurable vehicle that allows you to read results, do analysis and be on to the next campaign within days. Whether your reaching prospects or existing customers we can assist in your campaign coordination. Our team of professionals is an integral part of our client’s success. We will research, recommend and walk you through the process. We will help determine the best lists and pricing, consult with you on transmission, timing, click-thru and content, and will make sure you are in accordance with legislation. We will also advise you on the integration of your email with your postal efforts in order to create a winning multi-channel campaign.