In the late 1970’s, Direct Media saw a need to create an environment where large volume mailers could forgo the traditional list rental process for a database environment where their mail volume could be satisfied while keeping their overall costs down. Creating a Private Prospecting Database allowed for these and other key benefits to evolve, such as:

• Pay and mail on net names only
• Reduction and/or elimination of selection, material and shipping fees
• Availability to “pull” names as needed
• Upfront list owner approval
• Increase in response rates

Today, Direct Media stands on the forefront of Private Prospecting Databases administrating numerous bases each year for several of our clients. Our reputation for fair and ethical practices have kept list owners eager to participate and our mailers thrilled with results.

If you are ready to change your mail strategy please contact your Direct Media List Broker or Mike Tuohy.