To succeed in today's fiercely competitive business environment, it's clear that you need every advantage available. Direct Media's proprietary marketing tools provide the timely and accurate data that's so critical when making key media and marketing decisions.

We refer to our suite of research tools as CCI…Customized Competitive Intelligence. They'll help you manage and analyze your campaigns, as well as provide specific, in-depth data about your competitors. CCI components include:

Market Intelligence thru CatalogTracker

CatalogTracker monitors over 1800 catalogs annually by 25 promotional and marketing characteristics. This product is available FREE to clients on a monthly basis and can be customized and analyzed to track specific competitors.

Mailer Intelligence thru History Manager and DARTexpert

History Manager is a proprietary software program, customized by client, designed to scrutinize circulation history by hundreds of data variables. A desktop circulation planning solution, it is quick, efficient and FREE to all Direct Media clients.

For clients who require complete circulation planning and analysis, DMI is a licensee of DARTexpert, a circulation and analytic planning tool. DARTexpert not only stores list performance in one easily accessible database, but quickly performs complex response analysis, accurately forecasts future results and automates selecting an optimal list portfolio that will generate the best results to meet promotion goals.

List Intelligence through RUSH - Reverse Usage Statistical Hierarchy

Through extensive analysis of our proprietary database of mailers' list usage and product offerings, the process of Reverse Usage allows us to determine who's mailing what and when. This data becomes a critical component in our list and selection recommendations.

For more information on any of these services, please contact Rosemarie Montroy.