The Consumer Campaign Navigator

History Manager is an integrated database of key direct marketing variables (including order and invoice information, performance data such as response and profitability and marketing characteristics) which allows our brokers the ability to create your next list plan with a click of a button. With all of this information in one database, and utilizing our filtering, sorting and highlighting tools we can quickly evaluate list performance, identify new markets by analyzing subject categories, and create inquiries that will show seasonality within a list or reveal trends in the marketplace.

History Manager is custom designed to satisfy your needs. It is built and maintained by the people who know your business the best – your Direct Media broker. As a value added service, the program is available to you FREE OF CHARGE on a CD-ROM and in less than five minutes, can be installed on your desktop.

Download our History Manager brochure. (pdf)

Contact your Direct Media Consumer List Broker or Rosemarie Montroy.