DARTexpert™ is the essential planning tool for all stages of your direct marketing program from analyzing past results to planning new promotions.

• Promotion History Provides a powerful database engine for storing all your direct marketing results by product, campaign and promotion code. Data is directly loaded from your order fulfillment sources.
• Comprehensive and Flexible Analysis Lets you configure and standardize reporting across campaigns, products and staff changes.
• Comparative Analysis Enables you to identify your most responsive and profitable list/media sources, best creative efforts, pricing and offers.
• Source Ranking Uses "expert decision rules" to rank list groups and market segments by expected future performance...and automatically creates a master list portfolio for your next campaign.
• Optimizes List Selection Selects best lists and allocates name volumes for achieving your promotion goals.
• Promotion Management Generates media schedules, list orders, budgets, and test panel allocations reports.

Put the power of DARTexpert to work for you. For more information, contact Rosemarie Montroy .