The Competitive Edge…

Catalog Tracker began as a simple project for just one client. It has evolved into Direct Media's proprietary competitive analysis tool for our consumer catalog clients. Catalog Tracker keeps a weekly account of the promotional activity on over 1800 consumer catalogs. Each catalog is logged according to over 25 promotion variables allowing us to compare each variable over a three-year period.

At DMI, this weekly analysis of direct mail activity is an integral part of the marketing equation. While overall competitive mail activity provides important marketing information, the critical difference is achieved when Direct Media's marketers drill-down to provide Customized Competitive Intelligence for our clients. Your DMI marketing team can access this database of mailing information, and track YOUR competitors by every mailing variable.

Download our CatalogTracker brochure. (pdf)

For more information, please contact Rosemarie Montroy.