Since most of Direct Media’s founders started their careers as business-to-business mailers, the Direct Media business-to-business brokers are trained to be advocates for the business-to-business mailer. Our mission is to target and segment business lists to improve the mailer’s response rates, lower their mailing costs, and expand their mailing universes.

When you work with a Direct Media business-to-business broker, the process begins when you send us your current mail piece – catalog, solo, post card. The brokerage team will carefully analyze your mail piece, from product mix to price ranges to presentation style, etc. Based on our cumulative knowledge of the types of lists that perform well for the various types of business-to-business mail offers, the broker will create a list recommendation for your specific mail piece.

Our B-to-B brokers have a thorough knowledge of all available compiled files, controlled circulations, and response lists. We work in every business-to-business discipline – catalogs, seminars, book publishing, newsletters, lead generation, high tech, solo offers. Our list recommendations will include an appropriate mix of all list types for your offer. Drawing from our 35 year history as the industry’s leading business-to-business list brokerage and list management firm, we will provide insight into the specific lists that have performed well historically for mailers whose mail offers are similar to yours.

We will also make recommendations as to the application of the traditional merge/purge, list specific databases or transactional databases. Direct Media was the inventor of the first business-to-business list specific cooperative database, and our DataWarehouse continues to be recognized as the best in the industry. We can also council you with regards to participating in the various transactional membership databases that are on the market.

Overall, when you work with a Direct Media business-to-business broker, you are working with a list professional who devotes his/her time exclusively to business-to-business marketing.  Our brokers act as consultants, trained to match your marketing needs with the available business-to-business mailing universe.

For more information, please contact David Gaudreau.